Standard Strategy · Step 02 · What to do
Frequency-First media planning. Budgets derived from the minimum impressions needed to move the metric — not from what was left over after agency fees.
Per-campaign plan or quarterly retainer. Strategy, audience, budget model, flight schedule — delivered as a brief your media team or agency can execute.
From $3–5k per plan · $2–4k/mo quarterly
Your team works through the planning steps in StandardOS — strategy, audience, investment, phasing — with AI in the loop and brand graph context on every step.
Included in StandardOS Pro ($2,499/mo)
Why Frequency-First
Frequency-First inverts the order. We start with "what's the minimum impressions you need to move this metric?" Then we surface the gap between need and available. The result is an honest answer — budgets sized to outcomes, not affordability. The formula breakdown is visible at every step, so you understand the derivation, not just the number.
Bundle Planning with Graph, Creative, and an advisory retainer. Strategy retainer →