StandardStrategy

A three-step approach to business strategy and marketing — what to think, what to do, what to make. Each step has a real output. The whole approach is powered by StandardOS, the software we built to deliver it.

What to think

StandardGraph

Brand intelligence. Voice, audience, AI search visibility, sentiment, competitive context — the substrate every plan and asset reads from.

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From $3,000 one-time · $1–2k/mo monitoring

  • Brand kit — voice, identity, segments
  • Competitive set + threat scoring
  • AI search visibility across major models
  • Sentiment + social listening setup

Included in Lite ($499/mo) and Pro ($2,499/mo)

  • Auto-extracted brand kit from your URL
  • Visibility, sentiment, share-of-voice on demand
  • Source materials library
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What to do

StandardPlanning

Frequency-First media planning. Strategy, audience, investment, phasing — sized to the impressions needed to move the metric, not to leftover budget.

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From $3–5k per plan · $2–4k/mo quarterly

  • Frequency-First budget model with formula breakdown
  • Audience sizing via Census ACS data
  • Per-platform investment allocation
  • Reach curve + frequency distribution

Included in StandardOS Pro ($2,499/mo)

  • Step-by-step plan construction
  • Reach curve (Sainsbury) + frequency distribution (Poisson)
  • Plan export to PDF + XLSX
Start a conversation →
What to make

StandardCreative

Brand-grounded creative. Image, video, copy — every output read against the brand kit and tied to the plan. No generic AI slop.

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From $1–3k per package · $2–5k/mo for monthly volume

  • Image, video, copy in your brand voice
  • Pre-test scoring (8-dim, predicted CTR)
  • Format optimization for every placement
  • Content calendar mapped to your media plan

Included in StandardOS Pro ($2,499/mo)

  • Image, video, copy generators (brand-grounded)
  • Pre-test composite score per asset
  • Drag-and-drop content map (placement × week)
Start a conversation →

Two ways to buy it

We run the approach for you, or your team runs it in StandardOS.

Managed

Strategy retainer.

All three steps delivered by us at agreed cadence, plus senior advisory across business + marketing. Your team gets StandardOS Pro included so they can self-serve between cycles.


Indicative range

$5–15k / mo

Range depends on scope, not which features are unlocked. Everything's included.

  • Managed delivery — think + do + make
  • Senior advisory across business + marketing
  • StandardOS Pro for your team
  • Quarterly strategic review
Start a conversation → Retainer details

Self-serve

StandardOS.

Subscribe to the same software we use internally. Your team runs all three steps with brand-grounded AI on every generation.


Pricing

Lite

Solo · Graph + StandardGPT · 1 seat

$499/mo

Pro Most popular

In-house teams · All three steps · Unlimited seats

$2,499/mo

Full Service

Bundled with a Strategy retainer

Custom

Start free trial → Open the app

Not sure which step you need?

Start with a conversation.

Most engagements start with a short call. We'll diagnose where you are in the approach — and which step (or combination) makes sense to start with.