Standard Strategy · Step 01 · What to think

StandardGraph

Your brand's living intelligence layer. Voice, identity, audience, AI search visibility, sentiment, competitive context — continuously refreshed, ready for every plan and asset to read from.

Two ways to get it

Pick managed delivery, self-service, or both.

Managed engagement

We deliver the intelligence package

Brand audit + competitive landscape + AI search visibility report, delivered as a structured deliverable. One-time or recurring monitoring.

From $3,000 one-time · $1–2k/mo monitoring

  • ✓ Brand kit (voice, identity, segments)
  • ✓ Competitive set + threat scoring
  • ✓ AI search visibility across major models
  • ✓ Sentiment + social listening setup
  • ✓ Delivered as report + dashboard
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Self-service in StandardOS

Run Graph yourself in the app

Your team uses StandardOS to scan, refresh, and act on the brand graph directly. URL paste → brand kit in <30 seconds.

Included in StandardOS Lite ($499/mo) and Pro ($2,499/mo)

  • ✓ Auto-extracted brand kit from your URL
  • ✓ Search visibility on demand
  • ✓ Social listening + sentiment tracking
  • ✓ Competitive intel + AI share of voice
  • ✓ Source materials library
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Why this is the first thing we build

Brand graph is the substrate. Everything else reads from it.

Generic AI produces generic output. A brand with a specific voice, competitive context, and performance history will always get worse results from an unconstrained model than from a human who knows the brand. StandardGraph is the structured representation of "knows the brand." Every Planning recommendation and every Creative asset is read against it — so the output is yours, not generic.

Want senior judgment on top of the data?

Bundle Graph with Planning, Creative, and an advisory retainer. Strategy retainer →