Standard Strategy · Step 03 · What to make

StandardCreative

Brand-grounded creative — ads, copy, video, content. Every output read against the brand kit from Graph and tied to the plan from Planning. No generic AI slop.

Managed engagement

We produce the package

Per-package or per-asset delivery. Ad creative, copy variants, video, content map — production with senior judgment on the output.

From $1–3k per package · $2–5k/mo for monthly volume

  • ✓ Image, video, copy in your brand voice
  • ✓ Pre-test scoring (8-dim, predicted CTR)
  • ✓ Format optimization for every placement
  • ✓ Content calendar mapped to your media plan
  • ✓ Asset library with version history
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Self-service in StandardOS

Generate creative yourself

Your team uses StandardCreative to generate, test, and ship assets — with brand kit grounding on every call.

Included in StandardOS Pro ($2,499/mo)

  • ✓ Image (GPT-image-1), video (Runway), copy + audio
  • ✓ Pre-test composite score per asset
  • ✓ Side-by-side optimize + auto re-score
  • ✓ IAB-size resize via Sharp
  • ✓ Drag-and-drop content map (placement × week)
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Why grounded creative wins

Generic AI creative looks generic. Brand-grounded creative looks like you.

Every StandardCreative generation injects the brand kit, voice profile, customer segments, and competitive context into the model call. If the brand kit is missing or incomplete, the generation rejects with a "complete the brand kit in StandardGraph first" prompt — no silent fallback to un-grounded outputs. That gate is the product.

Want the plan + the assets + senior judgment?

Bundle Creative with Graph, Planning, and an advisory retainer. Strategy retainer →