The operating system

StandardOS

The software underneath Standard Deviation. Six modules across three scope levels — Agency, Brand, and Campaign, so every tool knows what kind of work it's for. Run by us, run by you, or white-labeled for your agency.

Explore the modules → See pricing

The scope model

Agency · Brand · Campaign. Every module knows its level.

StandardOS is built on a simple contract. Every module operates at exactly one of three levels, and the product chrome adapts so you're never confused about whether a tool is filtering by brand or running agency-wide.

StandardOS Command Center, the agency dashboard that hosts all six modules
01 · Agency · Run your agency

StandardSales

The agency's own prospecting workflow, outreach, CRM, contact discovery, org-scoped so the whole team shares one pipeline.

  • Prospect tables keyed to the organization, not a single user
  • Outreach sequences with per-org API keys
  • Contact discovery integrated with the rest of StandardOS
As a service We'll stand up and run your sales work, outreach, CRM, contact discovery, on StandardSales.
Self-service Run prospecting yourself, org-scoped CRM, sequences, and contact discovery.
For agencies Prospect for your own agency, the same way we prospect for ours.
Read more → Talk to us
StandardSales kanban view. Brand Growth pipeline with prospects across New Lead, Contacted, Call Booked, Won stages
02 · Agency · Run your agency

StandardGPT

Chat directly with your brand data. Ask about AI visibility, competitive positioning, sentiment trends, or anything across your portfolio, answers cite the underlying Graph sources.

  • Cross-portfolio chat, ask anything across every brand the agency manages
  • Grounded in Graph: every answer cites its source nodes and audits
  • Chat, Agents, and History, embeddable wherever the team works
Read more → See Graph
StandardGPT — brand-aware chat interface in StandardOS
03 · Brand · Know your brand

StandardGraph

A structured knowledge graph for each client brand, audits, competitive surface, positioning, messaging, all interlinked, all queryable, all owned by the agency.

  • Brand audits surfaced as structured data, not slide decks
  • Competitive intelligence linked to the brand's own positioning
  • The source of truth every other module reads from
Read more → Try it yourself
StandardGraph Search Visibility. AI visibility score 55/100, Google Search Interest chart with competitive set
04 · Brand · Know your brand

StandardStudio

The build practice, websites today, micro-sites and QR codes next. The in-product AI website builder for client brands, plus bespoke engagements when templates aren't enough.

  • AI website builder, start from a template, your current site, or a prompt; every section drafts in brand voice
  • Custom builds for clients who need bespoke. Ocean Pro, BetaPoint
  • Micro-sites and trackable QR codes on the roadmap
Read more → See the work
StandardStudio. Build the infrastructure, with Websites, Micro-sites, and QR Codes tools
05 · Campaign · Ship the work

StandardPlanning

Media planning and strategy execution per campaign, channels, budget, timing, the plan that actually runs. Linked back to Graph so the strategy and the spend stay coherent.

  • Channel + budget + timing planning at the campaign level
  • Inherits brand context from Graph, no re-keying of positioning or audience
  • Campaign meta-banner keeps the chain (Agency → Brand → Campaign) visible at all times
Read more → Talk to us
StandardPlanning Media Plan. Brooklyn Bag Fall 2026, $2M budget, 31-day flight, programmatic allocation
06 · Campaign · Ship the work

StandardCreative

Creative production from brief to assets, concept, copy, layout, the whole campaign output. Brand-grounded on every generation, scoped to the campaign you're shipping.

  • Briefs become campaigns become assets, one continuous workflow
  • Brand voice and design tokens applied automatically from Graph
  • Campaign-scoped, every asset is tagged to its parent campaign
Read more → See it in action
StandardCreative. Brooklyn Bag Fall 2026 campaign brief with Brooklyn Chic creative direction

Three ways to engage

Run by us, run by you, or white-labeled for your agency.

Same software underneath. The difference is who operates it and whose brand sits on the front.

Managed

Standard Deviation runs it for you.

Strategy + execution + the software, delivered by our team as a retainer. The consultancy offer.

Indicative range

$5–15k / mo

Range depends on scope, not on features. Everything's included.

  • Managed delivery, all six modules
  • Senior advisory across business + marketing
  • StandardOS Pro included for your team
  • Quarterly strategic review
Start a conversation →

Self-service

Your team runs it directly.

Subscribe and operate the same software our consultancy runs on. Transparent per-seat pricing.

Lite

Solo · Graph + GPT · 1 seat

$499/mo

Pro

All six modules · team seats

$2,499/mo

  • All six modules at the Pro tier
  • Brand-grounded AI on every generation
  • Same software our consultancy uses
  • Cancel any time
Try StandardOS →

White-label

Your agency, our operating system.

Run StandardOS under your own brand for your own clients. Built for agencies who want the platform without the consultancy.

Lite (agency)

Mirrors Lite, agency-tier seats

$499/seat

Pro (agency)

Mirrors Pro, agency-tier seats

$2,499/seat

  • Org-owned brands, your team shares the client roster
  • White-label surfaces under your own brand
  • Use StandardSales to prospect for your agency
  • Pricing scales by seat, talk to us about volume
Talk about white-label →

Not sure which mode fits?

Start with a conversation.

Most engagements start with a short call. We'll listen to what you're trying to do and tell you whether managed, self-service, or white-label is the right starting point.

Start a conversation →