Standard.dev

Marketing Infrastructure

Scope a build See the work

Why the site still decides

Your site is the source. Everything else quotes it.

Answer engines quote pagesChatGPT, Gemini and Perplexity answer from pages they can parse. If yours are not readable, they quote a competitor instead.
Ad platforms learn from eventsEvery platform optimizes on the events you send it. Wrong pixels mean the wrong audience and a wasted budget.
Agents read structureSchema, clean markup and a sitemap decide whether a machine can use what you publish, or has to guess.
Speed is charged twiceA slow page loses the ranking and the customer in the same second. Mobile is where it is lost.
yourbrand.com
H1 and introwhat you actually doAnswer engines
Body copythe questions buyers askSearch crawlers
Schema and markupproduct, FAQ, reviewsAgents
Eventspixels and server-sideAd platforms

The free audit

We read your site the way the machines do.

Discoverability
  • Crawl and robots
  • Sitemaps and canonicals
  • Schema coverage
  • llms.txt
  • Citations in answer engines
Speed
  • Core Web Vitals, mobile first
  • Render blocking scripts
  • Image weight and formats
  • Third-party tag load
Measurement
  • GA4 and pixel health
  • Server-side events
  • Consent and privacy
  • Conversion definitions
  • Attribution gaps
Content
  • Coverage of buyer questions
  • Page depth and freshness
  • Internal linking
  • Blog and comparison pages
Conversion
  • Forms and booking flow
  • Mobile funnel
  • Dead ends and 404s
Audityourbrand.comRunningComplete
Crawl and indexing92
Schema coverage31
Answer engine citations18
Core Web Vitals, mobile58
Pixel and event health64
Consent and privacy88
Buyer question coverage27
Booking and forms90
54 / 100

A score by area, a prioritized fix list with the effort each one takes, and a fixed price to fix it.

What we build

Sites. Apps. Tools.

Sites

Marketing sites, booking systems and the pages a brand is judged on. Fast, editorial, and built to be read by people and by AI.

  • Brand and marketing sites
  • Booking and checkout flows
  • Local and multi-city pages
Next.js Tailwind Stripe Cloudflare

Apps

Web platforms and native mobile apps, shipped end to end. From spec to a working product in a customer’s hands.

  • Web platforms and portals
  • Native iOS and Android
  • Camera, maps, location and push
React Expo Postgres Supabase

Tools

Internal tools, custom CRMs and agent integrations built around the way a business already works.

  • Custom CRMs and internal tools
  • Agents wired into your systems
  • Data pipelines and automations
Claude GPT Gemini Drizzle

01Sites

Marketing sites, built to be quoted.

The pages a brand is judged on, by a buyer and by a machine. Fast, editorial, and structured so answer engines can lift the answer straight off the page.

Pages
  • Home, product and pricing
  • Comparison and alternative pages
  • Case studies and proof
  • Local and multi-city pages
Content engine
  • A blog that is easy to publish to
  • Articles built on buyer questions
  • FAQs and a glossary
  • Editorial calendar and briefs
Structure for AI
  • Schema for product, FAQ and reviews
  • Semantic, crawlable markup
  • Sitemaps, canonicals and llms.txt
  • Clean internal linking
Speed
  • Server rendering on the edge
  • Image pipeline and modern formats
  • A Core Web Vitals budget we hold to
Measurement
  • GA4 and consent done properly
  • Meta, Google and LinkedIn pixels
  • Server-side events
  • Conversions defined and tested
Wired in
  • CRM and email platform
  • Booking and payments
  • Reviews and social proof
  1. 01ScopeOne call, then a written scope and a fixed price.
  2. 02BuildTwo to four weeks, staged where you can watch it.
  3. 03RunA retainer that keeps shipping, not a handover.

02Apps

Products your customers actually touch.

Booking systems, portals and native apps, shipped end to end. From a spec to a working product in a customer’s hands.

Web platforms
  • Customer portals and accounts
  • Booking and scheduling
  • Dashboards and reporting
  • Admin and back office
Native mobile
  • iOS and Android from one codebase
  • Camera, maps and location
  • Push notifications
  • Offline and sync
Money
  • Stripe payments and subscriptions
  • Invoicing and receipts
  • Refunds and disputes
Accounts
  • Sign in and roles
  • Teams and permissions
  • Audit trails
Plumbing
  • Postgres and clean data models
  • Email and SMS
  • Exports and webhooks
Measured
  • Product analytics from day one
  • Funnels and drop-off
  • Error and uptime alerts
  1. 01PrototypeA clickable version before anyone writes the real thing.
  2. 02BuildShipped in slices, live for you the whole way.
  3. 03LaunchApp stores, monitoring and a plan for version two.

03Tools

The internal software that removes the manual work.

Custom CRMs, reporting and agents wired into the way your business already runs. Built around your process, not a template.

Internal tools
  • Custom CRMs and pipelines
  • Quoting and proposal tools
  • Ops and scheduling boards
Reporting
  • One dashboard across platforms
  • Warehouse and modelled data
  • Scheduled reports by email
Integrations
  • Ad platforms and analytics
  • CRM, email and billing
  • Anything with an API, and some without
Agents
  • Agents wired into your systems
  • Runs on a schedule or on command
  • Every step logged
Alerts
  • Told when a number moves
  • Told when something breaks
  • Routed to the right person
Handover
  • Your accounts, your code
  • Documented and handed over
  • Support if you want it
  1. 01AuditWe watch where the hours actually go.
  2. 02AutomateThe three that cost the most, first.
  3. 03MeasureHours saved, written down.

How it works

Fixed scope. Fixed price. Maintained after.

One short call and one written scope. You know what you're getting and what it costs before we start. You see real progress weekly. It goes live on your domain, and the code is yours.

Scope a build
01 Scope

A written scope and a fixed quote, not an hourly estimate that grows.

02 Build

Two to four weeks for most builds, with a staging environment from week one.

03 Ship

Deployed to your hosting, DNS pointed, a handoff session for whoever maintains it.

04 Maintain

An optional monthly retainer for updates, new features and someone to call when it breaks.

standard.dev — zsh

Week one

A deploy, live.

A staging environment exists from week one. Every change is built, checked and shipped on your domain, and the retainer keeps doing it after launch.

Your repo Your domain Staged for review Weekly changes

Selected work

Shipped, live, and documented.

Site · Booking Ocean Pro Water Taxi Marketing site, multi-step booker, Stripe payments, calendar sync and transactional email for a Saint Barth water-taxi service. Shipped in two weeks. Read the case study Site · Local search Pool Club DFW A design system turned into a running site: reviews that publish straight to the page, a resumable quote flow, and a city page for every route they run. Read the case study App · iOS BetaPoint Native iOS climbing app. OpenBeta route data, an on-the-wall camera with hold tagging, a personal log and a community feed. Spec to TestFlight. Read the case study

We can tell you what's missing.

Performance on mobile and desktop, the measurement and ad stack you're missing, and what a customer can't find on your site.

Or you tell us what you need built.

One short call. You'll leave with a written scope and a fixed price.

Scope a build